I am a Creative Director with a knack for problem solving and people leadership, backed by more than a decade of experience across advertising, game development and post production. I co-founded Weforge Studio and led the creative and marketing direction for our debut title Macabre, shaping its visual identity, community voice and in-engine cinematic content.
Our work has been showcased at the PC Gaming Show and SXSW Sydney, where I have spoken about game marketing, community building and navigating PR as an independent studio.
Before moving into games I directed commercial work for global brands such as Google, YouTube and CommBank. My background in performance direction, visual storytelling and production efficiency shapes how I lead creative teams and deliver high-quality content.